Yamaha Corporation

CAGE Codes:

00WDK                                                 059X8                                                    1802N                                                   310C9

43NF0                                                   4V176                                                    EA764                                                    FB501

HB738                                                   N4349                                                   R2646                                                    S4544

SNM31                                                 SX291                                                    SY076                                                    U3215

Operating Segments: Automotive, Music, Electronics, Semiconductors, etc.

HQ: Hamamatsu, Shizuoka, Japan

Partner: Motosports Travel, American Flat Track, Sony, Gogoro, Hero, Mitsui, and more.

About Yamaha

Yamaha first began in 1887 as a piano and organ manufacturer that operated by the name Nippon Gakki Co. Ltd. The company was later incorporated in 1897, and much of their early history focused on the production of musical instruments. It was not until after WWII that the company’s purpose shifted towards the production of automotives such as motorcycles. With the great success of their motorcycles, Yamaha founded Yamaha Motor Co., Ltd., a separate company that would focus on such vehicles. Leading into the present and throughout their history, Yamaha has grown to serve as the world’s leading musical instrument producer, along with their other provided products. Through the 1980’s and into the 2000’s, Yamaha oversaw multiple acquisitions of businesses, the release of the world’s first CD recorder, as well as growth within their musical instruments and technology sectors. Alongside their musical instruments and the inception of Yamaha Motor Co., there has been much growth in their diversification of motorized vehicles including performance bikes, boats, golf cars, and more. Currently, Yamaha continues to grow and consolidate its various sectors as well as develop products.

Products, Services, and Platforms

• Instruments: Pianos, Organs, Synthesizes, Portable Keyboards, Silent Instruments, Guitars/Basses, Amplifiers, Percussion Instruments, Brass Instruments, Woodwind Instruments, and Saxophones.
• Audio: Music Production, Pro Audio, and Home Audio.
• Electronics:  Home Computers, Optical Disc Drives, and Network Devices.
• Semiconductors: Sound Chips, Video Chips, and MSX Peripheral Chips.
• Sports Equipment: Archery and Snow Skis.
• Motorized Vehicles: Motorcycles, Scooters, ATVs, Side-By-Sides, Outboard Motors, Waverunners, Yamaha Boats, Skeeter Boats, G3 Boats, Bennett Marine, Snowmobiles, Golf Cars, Power Assist Bicycles, etc.

Subsidiaries/Partners

Yamaha has partnered with Motosports Travel, American Flat Track, Sony, Gogoro, Hero, Mitsui, and more. Yamaha’s subsidiaries include those such as Steinberg, Rosa Dei Music, Bosendorfer, Yamaha Music Entertainment, Yamaha Drums, NEXO SA, Revolands, Inc., and more.

Competitors

Yamaha’s competitors include Harley Davidson Motor Company, Gibson, Fender, Al Yousuf, Taylor, d&b audiotechnik, BRP, Kawasaki, Triumph, and Somagen Diagnostics.